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While marketing automation may seem like a luxury tool your business can do without, it can significantly improve the engagement between you and your audience. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it's advertising. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand. The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Ultimately, which social media platforms you use for your business depends on your goals and audience. For example, if you want to find new leads for your FinTech startup, targeting your audience on LinkedIn is a good idea since industry professionals are active on the platform. First, marketing campaigns may be the first ...

Denial of service attacks are designed to make a machine or network resource unavailable to its intended users. Attackers can deny service to individual victims, such as by deliberately entering a wrong password enough consecutive times to cause the victim's account to be locked, or they may overload the capabilities of a machine or network and block all users at once. While a network attack from a single IP address can be blocked by adding a new firewall rule, many forms of Distributed denial of service attacks are possible, where the attack comes from a large number of points – and defending is much more difficult. Such attacks can originate from the zombie computers of a botnet or from a range of other possible techniques, including reflection and amplification attacks, where innocent systems are fooled into sending traffic to the victim. Organizations are turning to zero trust security solutions to help protect their data and resources by making them accessible only on a li...